Content LAB
Build your local authority and predictably attract buyers and sellers on Instagram in 30 days with the Lifestyle Content Funnel™
An 8-week accelerator that turns your dead Instagram account into your most powerful lead generation machine with strategic content and simple systems.
We don't bet on algorithms, we implement marketing psychology.
Watch The Training
LifestyLe CONTENT FunnEL™
Staying top of mind is NOT a winning strategy.
Most real estate agents use social media with the wrong goal.
They post for their sphere. Their friends. People who already know them.
The problem?
Social media doesn’t work like that anymore.
Your content is shown to a small percentage of your followers, and most reach actually comes from people who don’t follow you yet.
That means “staying top of mind” rarely happens — even when you’re posting consistently.
On top of that, you don’t own your social media audience.
You rent it.
Algorithms change.
Reach fluctuates.
Accounts disappear.
Content LAB teaches you how to:
Build an audience of prospects, not just agents.
Reach new local buyers and sellers consistently.
Position yourself as the go-to expert in your city.
Convert views and followers into an owned email list.
Build a brand that isn’t dependent on an algorithm.
This isn’t about going viral.
It’s about building something you actually own.
Client Results
Here's what your content looks like when you implement our strategy.
Real screenshots. Real views. Real proof.
So what exactly is Content LAB?
It’s the Instagram content system for real estate agents who want consistent leads from social media.
Content LAB is a structured coaching program that shows you how to stop posting randomly and start building a real personal brand that attracts the right local audience and turns views into conversations, leads, and clients.
You’ll move through three simple but powerful phases that build on each other:
Lifestyle → Attention → Brand
We start by identifying what parts of your real life, local knowledge, and personality are worth documenting.
Then we show you how to turn that into attention-driven content that actually reaches people in your city (not just your followers).
Finally, we help you convert that attention into a trusted brand that people recognize, remember, and reach out to when they’re ready to buy or sell.
No trends. No influencer fluff. No guessing what to post.
Just a repeatable system for building visibility, trust, and inbound business on Instagram.
A Look at the 8 Weeks Ahead
Everything You Get Inside Content LAB
20 Training Lessons
Step-by-step strategies and tutorials to get your content system up and running
Live Group Coaching Calls
Weekly group calls to network, learn, and grow - live workshop style
Private Community Access
Our own private community of other business owners going all-in on content
1-1 Coaching Sessions
Get direct help from Connor 1-on-1 to get specific help on your content
The Social Agent Playbook™
The Social Agent Playbook to follow during our time together and revisit for continued growth
Custom Notion Dashboard
Follow our detailed curriculum and track your progress in your own Notion dashboard
Join Content LAB
An 8-week coaching program designed to help you grow on Instagram with a simple, repeatable system — without complicated editing.
What’s Included
8-week live coaching program with weekly calls, 1:1 support, Slack access, and lifetime course updates.
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